they don’t make ’em any stronger than this 罗小贝的扮演者

PR As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally! While national media exposure for you and your book is ideal, there is great power in local media exposure as well. Marsha Friedman, Chief Executive Officer of Event Management Services Inc, a national public relations firm says that " By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. If you can create the local "buzz" you will also get some fantastic media experience that will come in handy when the national media starts calling!" The good news is that there are lots of local media that are interested in interviewing authors just like you. As a local resident, you have a jump on the competition as the local media loves local success stories! So If you want to create solid book "buzz" in your hometown, here are some of Marsha Friedman’s recommendation that will help you achieve your promotional goals: *Book Signings: When it comes to the secret weapon of gaining local exposure for your book, they don’t make ’em any stronger than this! So what good are they? Well take a look at these facts: Books will be stocked on their shelves after you leave, unless of course you have a sell-out You’ll receive free advertising and promotion in the book store’s customer mailingsHighly visible placement of your books in store a week before your signing You’ll earn powerful third-party endorsements by store employees whom have met you during the signing Book signings are a goldmine for local publicity. Marsha Friedman says, "Do as many as you can. Even look at other cities that are close by. Heck, even get your family and friends to set up signings in their local book stores." So let’s get out there and create the buzz that sell the books! *Radio and TV Interviews : Almost every city has a talk radio or TV programs that have a guest format. Do your research on the web to find the main stations that broadcast in your hometown. Then go to their website where you will find information about the shows they broadcast. Marsha Friedman says, "Look for those with a format for guests and find the contact information for the producer." Then pitch like mad! Aim to get as many interviews on TV and radio as possible. *Local Print Media : Marsha Friedman says, "My firm finds that how-to or tips-type articles really interest the print media. If your topic offers any sort of solution to a problem, then a "Tips" article is what I would suggest." Write an article that gives 5-7 helpful, quality solutions (or "Tips") to a problem that many people face. Next, identify the newspapers and magazines in your local market, go to their website and find the right "beat" your topic falls in – for example – religious, business, health, lifestyle, etc – and send your article to the journalist that covers that "beat." No one relevant listed? Gun for the editor-in-chief. Make sure that the article is professional and print worthy, if so some publications will print it "as is." But since you’re a writer, this should not be a problem. Aim to get as many as humanly possible. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at [email protected] or visit her firm online at . As a public relations expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers . About the Author: 相关的主题文章: