Cobra The Group On Its Foot To Help Others… -kamikaze love

Marketing As a leading direct marketing .pany, The Cobra Group is renowned for helping a number of charitable causes. The .panys expertise in face-to-face marketing techniques has been focussing on the charity division Support Direct Ltd. The .pany, which has .pleted 20 successful years in the business, has been assisting well known voluntary humanitarian organisations such as the Red Cross, The National Heart Research Institute of Australia and many more well-known names. Such moves can very well be seen as adding a new colour to direct marketing itself. A projected 680,000 donors were recruited in the year to the end of March 2009, up 16 per cent on the previous year, the highest since the PFRA started collating figures on face-to-face sign-ups in 2003/04 (exact figures still to be confirmed). The direct marketing technique has be.e a proven strategy to increase the funds for supporting many charities around the world. One of the latest ventures by Support Direct is assisting the people of Sierra Leone in rehabilitation, launching a programme called Cobra Supports. The ‘Sierra Leone Red Cross Society has been supporting its .munity based health programmes since 2000, and has accorded a warm wel.e to such initiatives. Cobra Supports and the Sierra Leone Red Cross Society worked together to provide .munity based health care to vulnerable .munities in Sierra Leone, which includes: Providing clean water Helping people receive information and help on how to treat themselves when ill, as well as preventative measures to avoid illnesses. They are even preparing preventions for Swine Flu. Bed-nets to prevent bites and diseases leading to malaria Mother & Baby care Cobra Supports continues to help improve the health care system and at-home remedies to people who are lacking basic facilities in life that is often taken for granted in more developed countries. 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