Dicos heavy overweight first-tier cities opened new stores and the Mccann competition invictus gaming

Dicos heavy overweight first-tier cities opened new stores and the "Mccann" competition in the KFC and McDonald’s have to Chinese market strategy transition, belong to fast food brand Dicos also has a new plan. It is reported that Dicos is reiterated to "four into" first-tier cities and plans to end the layout of more than 100 stores; in addition, like "Mccann" of the two row in the front of the "big brother", which is also the layout of the new stores in some areas. Figure by reporter Wang Minjie in KFC, McDonald’s have the strategic transformation of the Chinese market, the fast food brands Dicos also has a new plan. According to the latest media reports, Dicos is reiterated to "four into" first-tier cities and plans to end the layout of more than 100 stores; in addition, like "Mccann" of the two row in the front of the "big brother", it is also in some area of the layout of the new stores. If the market test is successful, the new store will continue to expand nationwide. "In 1996, a strategy we have is the blossom everywhere, at that time in the country, but two years after the acceptance of the result is" covered all over with cuts and bruises." September 7th, Shao Xinmou, general manager of Dicos’s career in the daily economic news reporter confirmed the above matters. Mention of "three three" first-tier cities, it has been very calm. Insiders pointed out that, on the one hand, "Mccann" is now sinking channels, which brings pressure to the development of Dicos to a certain extent; on the other hand, compared to the "Mccann", Dicos is more biased in favor of the regional brand, to complete the transition to the national brand, line layout overweight has become inevitable. Fast food brand collective push new concept stores located in Shanghai Xu Jingdong of the National Exhibition Centre, 100 metres away from Kentucky intelligent new concept store, Dicos opened its first day before slightly low-key new stores in eastern China, which is following the August Dicos Chengdu city centre store officially upgraded to a new layout first concept store in the southwest. Dicos aspects to the daily economic news reporter revealed that in order to enhance the sense of experience, this new space between the store and the table compared to the previous store a lot more, and the store is also supporting the upgrade menu. And, in addition to the new Chengdu and Shanghai has opened two stores, which will continue to open a few cities in the first tier cities. After a few stores after the test to see if you want to expand to the country. Our new store type is generally to do a test in the first tier cities." In several fast food brands, Dicos is not the only concept store model brand. In April this year, KFC in Shanghai National Convention and Exhibition Center opened the first Original+ concept store earlier in the year, McDonald’s first domestic wisdom concept restaurant in Wangfujing, Beijing officially unveiled. For the upgrading of the store update, these fast food brands are representative of how to think? Dicos has pointed out that in recent years, with the improvement of people’s consumption level, consumption concept has changed, fast food brands in order to achieve breakthrough in the market, the brand image has become a top priority. "Dicos, KFC and McDonald’s current generation of stores have a longer duration of time, are faced with a problem: the need to give consumers some new ideas, so to.相关的主题文章: